Clicks are great, but they don't pay the bills. If you are running Google Ads, you need to track Return on Ad Spend (ROAS), not just CTR.

Setting Up Enhanced Conversions

With cookie restrictions, Google's Enhanced Conversions feature allows you to send hashed first-party data (like email addresses) to Google to match conversions that might otherwise be lost.

Negative Keywords

The secret to high ROI is defined by who sees your ad. Aggressively add negative keywords to prevent your budget from being drained by irrelevant clicks (e.g., "free", "cheap", "jobs").