WordPress is powerful, but it can be slow if not managed correctly. Speed is a ranking factor. Here is how to make your WP site fly.

1. Caching is King

Use a robust caching plugin like WP Rocket or W3 Total Cache. Server-level caching (Varnish) is even better.

2. Optimize Images

Never upload raw images. Use tools like TinyPNG to compress them, and serve them in WebP format using a plugin.

3. Limit Plugins

Every plugin adds JS/CSS to your page load. Audit your plugins and delete the ones you don't absolutely need.