E-commerce
Boosting Shopify Sales with UX Tweaks
You don't always need more traffic to get more sales. Sometimes, you just need to fix your bucket aka your website UX. Here are 3 actionable tweaks for Shopify stores.
1. Simplify the Checkout
Cart abandonment is the enemy. Enable "Guest Checkout" immediately. Every extra form field reduces conversion by ~5%. Use auto-address completion tools.
2. Sticky Add to Cart
On mobile product pages, the "Add to Cart" button should always be visible. As the user scrolls down to read the description, a sticky footer bar allows them to buy instantly.
3. Trust Signals
Place security badges and simplified return policies right near the Buy button. Uncertainty kills sales. "Free Returns" works like magic.