Brand identity and launch website for a hyper-local organic food delivery startup.
Plan a Similar ProjectFreshBox connects local farmers with city residents. They needed a friendly, trustworthy brand and a simple way for customers to sign up for weekly boxes.
They had no digital presence, just an idea and some farmer partnerships. They needed everything from a logo to a website in a short timeframe to catch the harvest season.
We focused on values: Fresh, Local, Sustainable. The vibe needed to be "modern rustic".
We designed a logo featuring a stylized leaf/box. The website used earth tones and bright vegetable colors. We kept the signup flow extremely short.
We built a single-page scrolling site with a Typeform integration for initial signups to save costs before building a full app.
We created social media-ready assets and a "Refer a Neighbor" campaign.
We selected robust technologies to ensure scalability and ease of management.
Hit subscriber cap within 2 weeks of launch.
Went live 3 days before the first harvest delivery.
Distinctive orange/green branding stands out in feed.
By solving the core operational bottlenecks and upgrading the digital experience, we helped Gourmet Bistro not only streamline their operations but significantly increase their bottom line.
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