A clean, intuitive marketing site and dashboard UI for a productivity SaaS tool.
Plan a Similar ProjectTaskMaster is a new project management tool for remote teams. They needed a marketing site to drive signups and a UI overhaul for their actual application dashboard.
Their beta product had powerful features but a clunky interface that confused new users, leading to high churn. The marketing site failed to explain the "why" clearly.
We conducted user testing on the beta app to find friction points. We found that users couldn't find core features easily.
We redesigned the dashboard with a sidebar navigation and "card-based" layout. The marketing site used animated explainers to show the product in action.
We built the marketing site in Next.js for SEO speed and provided HTML/CSS/React components for their dev team to implement in the app.
We implemented an onboarding checklist and tooltip tour within the app design.
We selected robust technologies to ensure scalability and ease of management.
Significantly above industry average for SaaS.
Better UI led to users actually adopting the tool.
Marketing site scores 90+ on Core Web Vitals.
By solving the core operational bottlenecks and upgrading the digital experience, we helped Gourmet Bistro not only streamline their operations but significantly increase their bottom line.
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