SEO Specialist

About the Role

We are looking for an SEO Specialist to manage all search engine optimization and marketing activities. You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.

Key Responsibilities

• Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
• Track, report, and analyze website analytics and PPC initiatives and campaigns.
• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
• Optimize copy and landing pages for search engine marketing.
• Perform ongoing keyword discovery, expansion and optimization.

Requirements

• Proven SEO experience.
• Solid understanding of performance marketing, conversion, and online customer acquisition.
• In-depth experience with website analytics tools (e.g, Google Analytics, NetInsight, Omniture, WebTrends).
• Experience with bid management tools (e.g., Click Equations, Marin, Kenshoo, Search Ignite).
• Working knowledge of HTML, CSS, and JavaScript development and constraints.

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